Design Researcher

Position Type: Full Time
Reporting to: Research Director
Organizational Focus: Software and product development; Design, Research, and Delivery
Location: Toronto, Canada

Normative is a software innovation firm located in Kensington Market. For 10 years we’ve helped our clients re-shape their business by transforming their napkin-sketched ideas into products for market release. We focus on early stage software to validate product market fit. We build and launch new startup propositions for our clients and for ourselves. We believe in treating every opportunity like it is our own business, and not just a project.

We’re looking for a talented and motivated individual to join our team as a Design Researcher. In this role, you will be involved in projects from beginning to end - from client discovery, selecting research approaches, research design, data collection, analysis, synthesis and presentation.

Our projects involve multi-disciplinary teams and this role collaborates closely with software developers, a variety of designers and strategy individuals across all seniority levels of the organization to help bring insights into action.

What you’ll be doing day to day

  • Conducting qualitative research including interviews, contextual inquiry, remote and in-person usability studies, and more.
  • Involvement in end-to-end research including: planning and logistics, coordinating with recruiters, facilitating research sessions, synthesis and analysis and articulating and getting buy-in for recommendations.
  • Interacting directly with clients to identify their needs, keeping them engaged throughout the research and presenting to stakeholders in compelling ways that inspire and incite organizations to take their next steps.
  • Working closely with designers, developers and clients to translate ground truths from the field into tangible new products and compelling experiences.
  • Collaborating with team members to develop and evolve research tools and analysis approaches that uncover meaningful findings.

What we offer

The research team is deeply passionate about creating a welcoming, supportive and engaging culture. We are looking for passionate people who are excited about creative methods, problem solving, and collaborative hard work, like us! We are committed to you and we offer:

  • Mentorship
  • Experience in different UX practices and research methods
  • Experience with modern build tools, especially Webpack
  • Support in growing your work experience and portfolio
  • Support with your professional goals and growth
  • Consistent and constructive feedback to build a strong rapport, communication, and team culture

Overall, we work to set you up for success in accordance with your career trajectory.


  • Some work or school experience in UX, research, design, strategy, or a similar field.
  • Strong communication skills: presenting, writing, synthesizing.
  • Empathy for people and passion for integrating deep human needs into design.
  • Able to manage timelines, quality and delivery.
  • Excellent observation, pattern recognition and analytical skills.
  • Flexible, adaptable and comfortable with ambiguous and complex problems.
  • Passionate about problem solving in individual and collaborative contexts.
  • Able to articulate and present research concepts to teammates and clients in an engaging manner.

Bonus points if you have

  • Familiarity with principles of interaction / UX design.

How to apply

Please send your resume/linkedin and a cover letter telling us about your dream research project to

At Normative, we have a growth mindset: we strive to be constantly learning and pushing ourselves to be better. We know different voices bring new ideas to the table and result in better products.

We encourage applications from candidates of colour, women, queer candidates, candidates with family caregiving responsibilities, immigrant candidates, transgender candidates, and candidates with disabilities.

We design your future.

Being an innovation leader means having to make difficult decisions every day with imperfect information. You imagine new possibilities, but they are obscured by the complexity of a world that never stops moving.