Scaling Thinking
Minimum Viable Product
Prove complete commercial viability in-market prior to investing in scale and full commercial launch
The Normative team helped us understand the power of design to engage our target customers, create products based on their needs and deliver a differentiated customer experience
Why we do it
In the first true test with customers, we refine the product based on evidence from the pilot and prepare for a market launch. The objective is to put the solution in the hands of real customers with as few resources as possible to confirm evidence of its demand in the market
What we do
PRODUCT REFINEMENT
Refine the product design, core features, functionality and scope based on evidence generated by the pilot
LAUNCH PREPARATION
Coordinate with stakeholders and partners to execute an organized market launch
GO TO MARKET EXECUTION
Refine go-to-market hypotheses. Plan and execute go-to-market strategy
MARKET VALIDATION
Assess the product-market fit and value proposition of the product throughout the MVP launch period
What you get
FULLY MANAGED MVP ROLLOUT
Collaboration with all internal client teams on an integrated plan and seamless execution of the MVP launch
SCALABLE PRODUCT
A product that is ready to scale and deliver value to real customers in the market