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Venture Thinking

Innovation Portfolio Development

Assess your sources, flow and risk balance to ensure you've got the right opportunity portfolio to deliver on your mandate

Some clients that we’ve worked with
Four Seasons
Michael Dila, NSIN
Michael Dila
Platform Director, National Security Innovation Network

The Normative team helped us understand the power of design to engage our target customers, create products based on their needs and deliver a differentiated customer experience

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Why we do it

If there is innovation happening in your organization already, is it on strategy? Is it duplicated? Well timed? Too risky? Without a portfolio view of your innovation opportunities, you won't know. Long term success requires structure and methods to evaluate how your portfolio is performing.

What we do

DEVELOP PORTFOLIO THEORY

Establish the ideal mix of ideas, timelines, levels of investment, potential risks, impact and categories for the model to perform effectively and at scale for your company

MAP THE CURRENT STATE

Audit and categorize the current portfolio across all business units based on a standardized structure for comparing value and risk

IDENTIFY EXTERNAL FACTORS

Identify external influences that may impact your portfolio and agree on how to mitigate those risks

UPDATE INNOVATION FLOW

Determine how the portfolio might impact sourcing, gating or budgeting of your overall program. Consider horizon, categories and risks

ESTIMATE THE BUDGET AND RESOURCES

Estimate the budget and time required for ongoing operation of the portfolio pipeline to ensure resources and planning are in place

What you get

INNOVATION HORIZON

Foundation for the long-term evolution of your business through innovation opportunities and priorities at each stage and category across the company

WORKING INNOVATION BUSINESS MODEL

Rationalized budget and resource requirements to support the portfolio and create a line of sight to expected results

CRITERIA FOR ADJUSTMENTS

Criteria for evaluating your portfolio over time to decide if revisions to strategy or specific opportunities are required

Start generating the evidence you need to achieve product-market fit