Startup Thinking
Concept Validation
Product prototyping with working software to validate desirability, viability and feasibility
The Normative team helped us understand the power of design to engage our target customers, create products based on their needs and deliver a differentiated customer experience
Why we do it
Very few companies support clients through concept validation because it’s the most complicated stage of the innovation process. Stakes are high. Lessons must be learned quickly and integrated into prototypes to move efficiently to pilot. We focus on validation with top clients because it’s the most critical stage to get right.
What we do
TECHNICAL VALIDATION
Validate technology of a future product through technical prototyping
PRICE TESTING
Evaluate and validate product feature and pricing hypotheses through a range of direct and indirect testing approaches
USABILITY TESTING
Carry out qualitative and quantitative testing of a product user experience to determine its effectiveness and efficiency in delivering against the product’s value proposition
PRO FORMA FINANCIAL MODELING
Develop a forward-looking model of the total costs of transitioning a product concept into a functional, revenue-generating product over a predetermined period of time
FUNCTIONAL PROTOTYPE DEVELOPMENT
Integrate technical, user experience and infrastructure development work to create a working prototype of the product concept for use in testing, validation and market planning activities
PILOT PLANNING
Research, model, and plan activities and costs of bringing an MVP to a specific market for testing product-market fit at scale
MVP REQUIREMENTS
Identify the requirements, activities and costs of transitioning a pilot product into a market-facing minimum viable product
What you get
FUNCTIONAL PROTOTYPE
A working prototype of the product to support different forms of concept validation work
VALIDATION REPORT
A report detailing the outcomes, insights, recommendations and requirements of technical, market, pricing, user experience and other inputs
PRO FORMA FINANCIAL MODEL
A spreadsheet-based financial model to support budgeting and capital requirements
PILOT AND MVP PLAN
A plan for building, launching and validating a working product against a customer and market hypothesis over a set period of time