Startup Thinking
Concept Development
Concept prototyping that brings focus to the value proposition of a new opportunity
The Normative team helped us understand the power of design to engage our target customers, create products based on their needs and deliver a differentiated customer experience
Why we do it
Consultants may deliver great ideas. Agencies may produce brilliant campaigns. But does either know if anyone will actually pay for your product? Or what it will take to succeed in the market? That requires evidence of product/market fit. We are hyper-focused on delivering it.
What we do
OPPORTUNITY CLARIFICATION
Review all client documentation about the product and the market
CUSTOMER AND USER DISCOVERY
Understand behaviours and needs of the target market
STAKEHOLDER INTERVIEWS
Interview key stakeholders to gather input, identify product goals and reach alignment
PRODUCT REQUIREMENTS
Perform a comprehensive analysis of technology, functional, user interface, customer experience and business requirements
CUSTOMER USER JOURNEY
Develop a detailed journey map of the product experience from first interaction to lifetime value
PRODUCT CONCEPT DESIGN
Design key user flows and template screens to bring the experience to life
PRODUCT AND STAKEHOLDER STRATEGY
Craft the story of the product and market for various stakeholder audiences
PROOF OF CONCEPT DEVELOPMENT
Develop functional front-end prototypes for testing in real world scenarios
What you get
DISCOVERY BRIEF
Synthesis of outputs from stakeholder interviews into a report that highlights key themes, takeaways and next steps
PROOF OF CONCEPT
Designed and coded prototype that demonstrates what your first product will look like and how it will work
TECHNICAL ROADMAP
Exploration and documentation of the fundamental structure and considerations
PRODUCT ROADMAP
Prioritized list of requirements for the order in which the product should be built, launched and scaled
PRODUCT AND STAKEHOLDER DECK
Presentation deck telling the story of the product and market including visualizations and designs