Startup Thinking
Growth Engineering
Data-driven evaluation of early market signals to identify and focus on emerging customer needs and market opportunities
The Normative team helped us understand the power of design to engage our target customers, create products based on their needs and deliver a differentiated customer experience
Why we do it
Most innovation, design or marketing agencies don’t ask if there is a demand in the market for your idea. Are there more relevant ideas or problems you should focus on? Are you ready to move forward or should you re-examine your product/market fit? We keep you focused on what the market really needs.
What we do
CLARIFY THE PROBLEM
Determine how many people experience the problem and the extent of its impact
REACH CONSENSUS
Align with all stakeholders on goals, outcomes and success metrics
FORM HYPOTHESIS
Transform your vision of the market need into a hypothesis that can evolve with each round of testing
BUILD AND LEARN
Build various market tests, establish metrics, learn from the results, iterate and refine our understanding of market needs
What you get
CONCEPT VISION
Synthesis of all project findings to create a roadmap for ongoing project development that meets the market need
MARKET DEFINITION
Determination of the impact and prevalence of unmet needs in different market segments and what is required to meet them
VALUE PROPOSITION
The messaging and approach that resonates most strongly with different target markets